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Executive Director at Denmark's leading design agency Kontrapunkt, Rikke Nalepa Olesen, explores the trend of purpose branding. How can a brand create value with a unique and differentiating "why", and how do you make a purpose come to life across the entire brand experience from visual identity and typography to actions and services?
Rikke will also touch upon the subject of brand architecture and explain why it pays off to focus your efforts and brand building on few but strong brands without compromising on flexibility and innovation.
|19:00〜||Open the door|
|19:30〜||Introduction of Rikke and Kontrapunkt|
|19:40〜||Rikke's session ~How can a brand create value with a unique and differentiating "why"~|
Rikke Nalepa Olesen
Executive Director & Partner of Kontrapunkt
Rikke leads Kontrapunkt’s Strategy division and has over 10 years of experience with strategic work in the field of branding, communication and concept development. With a keen analytical sense, she develops brands and helps clients deliver a unique and coherent brand promise across all platforms.
Rikke’s area of expertise is corporate branding, brand architecture, and digital brand strategy. Rikke has advised clients such as IKEA, DFDS, Nordisk Film, LEGO, Copenhagen Airports, Den Blå Planet, DGI, Egmont, Novo Nordisk and Carlsberg.
Kontrapunkt is the leading Scandinavian design agency. Design is the magic we use to translate human needs and winning ideas into meaningful brand experiences that move, inspire and add to the greater good.
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